News & Analysis as of

Real Estate Market › Marketing

McCarter & English, LLP

Compass v. Zillow and The PLS.com v. NAR: Antitrust Lawsuits Could Reshape Real Estate Marketing

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The real estate industry is again in the antitrust spotlight, with recent lawsuits targeting the market dominance and listing policies of major players like Zillow, Inc. (Zillow) and the National Association of Realtors...more

Goodwin

Key Considerations in Brand Selection for Branded Residential Projects

Goodwin on

The global branded residential sector continues to diversify and grow in both urban and resort markets. We are now seeing a new generation in the market for branded residences. Branded Residential 1.0 is largely the dominion...more

Foley & Lardner LLP

AI Visual Media Increasingly Draws Investor Attention

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Artificial Intelligence (AI) visual media is having a moment, with PitchBook reporting that “startups are raising record sums to bring AI-generated visuals to enterprise clients.” This subset of generative AI saw VC funding...more

Buchalter

Nailing Social Media: The Key to Generating Leads for Construction Companies

Buchalter on

Social media has become a powerful tool for small to medium-sized construction companies to generate leads for both residential and commercial projects. With over 3 billion people using social media worldwide, there is a huge...more

Ballard Spahr LLP

Zillow Successful in Lawsuit Triggered by CFPB Investigation

Ballard Spahr LLP on

As we reported previously, in June 2018 Zillow Group (Zillow) announced that it is no longer under investigation by the CFPB for Real Estate Settlement Procedures Act (RESPA) and UDAAP compliance with regard to its...more

Ballard Spahr LLP

CFPB ends investigation of Zillow

Ballard Spahr LLP on

In a SEC filing dated June 22, 2018, Zillow Group announced that it is no longer under investigation by the CFPB for RESPA and UDAAP compliance with regard to its co-marketing program.  Zillow Group had disclosed the...more

Blattel Communications

Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos

Blattel Communications on

In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering and construction (AEC) and real estate companies have more opportunities...more

K&L Gates LLP

The CFPB Weighs in on Marketing Services Agreements

K&L Gates LLP on

The Consumer Financial Protection Bureau (“CFPB”) has, for the first time, publicly expressed views on marketing services agreements (“MSAs”) under Section 8 of the Real Estate Settlement Procedures Act (“RESPA”). After...more

Bilzin Sumberg

Editorial: Recent Changes in SEC Rules Creates Opportunities for Condo Hotel Developers

Bilzin Sumberg on

The real estate market is back and with it has come renewed interest in building condo hotels, especially in popular vacation destinations like Miami, Orlando and Las Vegas. Condo hotels were very popular among foreign...more

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