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Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

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Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data.  Server-side tracking can be a great approach for...more

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Optimizing Privacy Operations: Making Compliance Less of a Fire Drill

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With so much data flying around, it’s more essential than ever that personal information remain private. To help make sure of this, there are a growing number of regulations aimed at personal data protection—like the GDPR and...more

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