Dr Karen Kahn of Threshold Advisors on Bridging the Cross-Selling Gap - Passle's CMO Series Podcast
Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms - Passle's CMO Series Podcast
These are the six ways thought leadership will support your firm's strategic plan
Treat thought leadership like the compounding asset it is
8 Key Takeaways | Strategies to Drive Influence With and Without Authority
Want to use a positioning cheat code? Try "early bird" thought leadership.
You should be talking about philosophies—not just tactics—in your thought leadership
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Compliance tip of the Day: Communication Through Persuasion
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Ben Roth, Partner at Wachtell Lipton
DE Talk | A Focus On Veterans: Supporting Compliance, Recruitment, Candidate Experience & Beyond
CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 183: Initiating Change
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
The holiday season is fast approaching, and many law firms will want to show appreciation to their clients—and perhaps their alumni—with a special gift. This annual practice can quickly become a difficult exercise, with an...more
I never know where I will find ideas or take inspiration from for my blog posts. Inspiration for this one came from an unlikely source, Taylor Swift. More specifically it was from something she said on her recent appearance...more
Sheila Murphy is a certified executive and legal coach who helps professionals accelerate career growth, strengthen leadership skills, and drive business development. She is also the author of Rainmaker Power Moves: The...more
Law firms continue to struggle with getting their lawyers to cross-sell effectively, leaving significant revenue untapped. The good news is that with the right strategic shift, firms can close the gap between their...more
Silicon Valley thinks it knows how to fix law. Tech founders pitch me their vision weekly: AI-powered law firms where bots negotiate with bots, where marketing algorithms feed cases directly into language models, where human...more
Accounting business leaders need an excellent understanding of the MARKET to make good decisions on new services, marketing, communications, branding, Client service, pricing and even hiring. One of the best sources of...more
In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the...more
In the world of business, knowing how to ask for help can make or break your professional relationships. Whether you’re seeking an introduction to a key client, requesting a deadline extension, or hoping for mentorship from a...more
Working in insurance coverage and dispute resolution, my clients are almost always repeat business. My friendly competitors are all highly skilled service providers who meet high performance standards over and over again. ...more
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to...more
Now more than ever, law firms of all sizes are laser-focused on generating new business. While client acquisition is vital, sustainable growth also comes from within. Think stronger relationships, better service, and deeper...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more
If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more