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Poston Communications

News: “The Holiday Gifting Dilemma: How Law Firms Can Get Gratitude Right,” The Legal Intelligencer

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The holiday season is fast approaching, and many law firms will want to show appreciation to their clients—and perhaps their alumni—with a special gift. This annual practice can quickly become a difficult exercise, with an...more

Ankura

From Customer Centricity to Customer Intimacy: The Era of Hyper-Personalization

Ankura on

Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and analytics collected at each...more

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