Dr Karen Kahn of Threshold Advisors on Bridging the Cross-Selling Gap - Passle's CMO Series Podcast
Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms - Passle's CMO Series Podcast
These are the six ways thought leadership will support your firm's strategic plan
Treat thought leadership like the compounding asset it is
8 Key Takeaways | Strategies to Drive Influence With and Without Authority
Want to use a positioning cheat code? Try "early bird" thought leadership.
You should be talking about philosophies—not just tactics—in your thought leadership
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Compliance tip of the Day: Communication Through Persuasion
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Ben Roth, Partner at Wachtell Lipton
DE Talk | A Focus On Veterans: Supporting Compliance, Recruitment, Candidate Experience & Beyond
CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 183: Initiating Change
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Accounting business leaders need an excellent understanding of the MARKET to make good decisions on new services, marketing, communications, branding, Client service, pricing and even hiring. One of the best sources of...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
In today’s legal landscape, marked by rapid change and high demands on time, the integration and effective use of CRM (Customer Relationship Management) systems is not just a technological upgrade but a critical pivot towards...more
As we gather to celebrate Thanksgiving, a time for gratitude and sharing, let’s not forget our CRM system and data quality, which can sometimes be left in a state of disarray amidst the festive preparations. Just like a...more
A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship...more
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall...more
Just kidding – we’re not post-pandemic. But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same....more
There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet? I’ll begin at the beginning with a little...more
In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans...more