8 Key Takeaways | Strategies to Drive Influence With and Without Authority
Want to use a positioning cheat code? Try "early bird" thought leadership.
You should be talking about philosophies—not just tactics—in your thought leadership
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Compliance tip of the Day: Communication Through Persuasion
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Ben Roth, Partner at Wachtell Lipton
DE Talk | A Focus On Veterans: Supporting Compliance, Recruitment, Candidate Experience & Beyond
CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 183: Initiating Change
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development
Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody - Passle's CMO Series Podcast
Law Firm ILN-telligence Podcast | Episode 60: Alina Crisu | LLPO Law Firm
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Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more
Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more...more
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more
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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more
In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the...more
Threads is the latest hot app, and companies are finding a lot of value in creating a following there. Created by Instagram, Threads is a platform that allows users to share text updates and join public conversations. It’s...more
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Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more
Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in...more
Content marketing has become an essential arrow in a legal marketers’ quiver. Content marketing is the modern way to get new leads, drive traffic to your digital presence, and nurture client relationships. However, creating...more
A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram...more