You should be talking about philosophies—not just tactics—in your thought leadership
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Take your relationships to another level by co-authoring thought leadership with clients and referral sources
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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more