News & Analysis as of

Relationship Development Thought Leadership Marketing

LawVision

Why Great Marketing Teams Share Their Secrets

LawVision on

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Copo Strategies + Law Firm Editorial Service

You should be talking about philosophies—not just tactics—in your thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Copo Strategies + Law Firm Editorial Service

The four reasons why, with thought leadership, the best ability is availability

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

Society54

The Untapped Power of Law Firm Alumni Programs

Society54 on

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

LawVision

Opening doors is easy….when you have the right keys

LawVision on

To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm  to re-thinking what the client base should be...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a real-time positioning tool for your personal brand

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more

Good2bSocial

5 Key Strategies to Leverage Threads for Legal Marketing

Good2bSocial on

Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Copo Strategies + Law Firm Editorial Service

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

9Sail

Law Firm Content Marketing Ideas to Get Your Practice Noticed

9Sail on

Law firms, like any other business, need to market themselves in order to attract clients and grow their practice. In today's digital age, having an online presence is crucial for any law firm to reach its target clients and...more

Copo Strategies + Law Firm Editorial Service

Is your thought leadership chasing eyeballs or hearts and minds?

It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more

Good2bSocial

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

14 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide