Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more
A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content. It’s becoming easier and easier to create content these days,...more
If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more
As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form. There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more
Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity. ...more
Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won....more
Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms. I’m always surprised when I look at the websites of Am Law 200 law firms and...more
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more