News & Analysis as of July 25, 2025

Intellectual Property Protection

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Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

Bennett Jones LLP on 7/18/2025

Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Beyond Money: The Rise of Branding as the Ultimate Asset

Kohrman Jackson & Krantz LLP on 12/5/2024

Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a...more

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Reputation Management › Influencers › Intellectual Property Protection

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

Beyond Money: The Rise of Branding as the Ultimate Asset

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