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Retailers › Risk Management › Customer-Loyalty Programs

Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Retail Brand

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Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

BCLP

Retailers Face Class Action Lawsuits Based on Automatic Renewal of Fee-Based Loyalty Programs

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Retailers are being targeted by class action lawsuits alleging that automatic renewal of loyalty programs requiring an annual fee violates California law. In the past year and a half, more than 100 lawsuits have been filed...more

BCLP

Retailers Should Consider Potential Rewards and Risks of Using APIs

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Application programming interfaces, or “APIs,” have become a critical part of ecommerce, and retailers are increasingly finding new and creative ways to use APIs to enhance their offerings and their business. For example,...more

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