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Retirement Plan › Business Development › Marketing

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

That 401(k) Conference: Sponsoring While Not Burning You Out

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

When I first started my law practice, I’d get invited to sponsor networking events or plan sponsor forums. They’d ask for a check, promise big exposure, and deliver… almost nothing. The room would be filled with the wrong...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

I’m an ERISA attorney, curb those inappropriate LinkedIn sales pitches

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

Look, I get it. There are a lot of lawyers out there. Ambulance chasers, courtroom showmen, legal eagles with late-night TV spots and suspiciously white teeth. But here’s the thing: I’m not one of them....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Let them check out of your email list

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Give your clients a football

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

When I was in college and law school, I had this fancy leather bound DayRunner that had all my contacts, business cards, and notes. For 1992-1998, it was state of the art because I didn’t have the shekels for a Palm Pilot and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Legend of Fred

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

“Rookie” Mistakes Every Retirement Plan Provider Should Avoid

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

Whether you like it or not, first impressions mean the most. If you fail to make a good impression the first time out, many times you never get a chance to make a second impression. Some times that bad impression is because...more

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