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Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
With today’s emphasis on increasing the bottom line of winery businesses, winery owners often overlook a simple strategy for increasing their revenue and the value of their investment: the land use entitlements process....more
There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring. On this episode of the...more
Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or Key...more