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Risk Management Contract Terms Trademarks

Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Consumer Product Brand

Troutman Pepper Locke on

You put in the hard work to conceive and design your product, choose a trademark, and build your customer following, but taking your product brand to the next level and attracting an equity investment based in large part on...more

Erise IP

Pitfalls of Co-Branding: How to Avoid Diluting Your Trademarks in Agreements

Erise IP on

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a four-piece set of luggage...more

Venable LLP

Top 5 Trademark Licensing Considerations for NextGen Technology

Venable LLP on

Currently, brand owners are at a crossroads—should they dip their toes into new web3 mediums and opportunities, or should they guard against potential pitfalls in this new space? While there is no one-size-fits-all answer...more

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