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Risk Management Corporate Branding Brand

Offit Kurman

Future-Proofing Your Brand During Expansion

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Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Loeb & Loeb LLP

In Our "Wellness Retreat" Era. But First, the Paperwork.

Loeb & Loeb LLP on

These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a prime opportunity for brands to showcase their offerings through “wellness retreats” with...more

Fenwick & West LLP

Tariff Turbulence: Legal Risks Rising as Counterfeits and Dupes Surge

Fenwick & West LLP on

Recent tariff increases are not only disrupting beauty brands’ supply chains and pricing strategies—they're also amplifying legal risks associated with counterfeit and "dupe" products. As authentic goods become costlier,...more

Venable LLP

The Dual Brand Reputation™ Approach: A More Effective and Efficient Path to Brand Protection for Medium-Sized Manufacturers and...

Venable LLP on

Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. Instead, they often fall prey to approaches focused on...more

Erise IP

Protecting Your House Brand is Paramount: Two Case Studies Show Different Approaches

Erise IP on

Companies may have hundreds of trademarks, but the primary or house mark is the most important and should be the centerpiece of every trademark strategy. Trademark owners take different approaches to brand awareness and...more

Faegre Drinker Biddle & Reath LLP

Beyond whack-a-mole: Maximizing the impact of your internet monitoring program

E-commerce was already booming when the pandemic struck, and now it feels ubiquitous. Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019, representing 21.3% of total...more

Parker Poe Adams & Bernstein LLP

Maximizing Brand Value During a Merger or Acquisition

During a merger or an acquisition, businesses have a lot to focus on. Amid negotiations, regulatory compliance, and personnel issues, your brand, and how it is protected, can get overlooked....more

Thomas Fox - Compliance Evangelist

Skills for the Compliance Professional in the 2020s

Today, I want to focus on what the compliance practitioner should do to move themselves forward professionally in 2020 and beyond. I drew inspiration from the Financial Times (FT) piece, entitled “Work in the 2020s: 5...more

Miller Canfield

Protecting Your Brand: 3 Resolutions for the New Year

Miller Canfield on

'Tis the season of making resolutions for the new year, and there are undoubtedly many goals you’re considering to make 2020 a successful year. While you're making your list, and checking it twice, here are the top three...more

Seyfarth Shaw LLP

Boss Moves in Makeup: A Look at the Future of Cosmetics

Seyfarth Shaw LLP on

Seyfarth hosted its first “Future of Cosmetics and Personal Care Products" event in its New York office on November 12, 2019. The event brought together industry leaders and Seyfarth attorneys for a timely conversation on the...more

Lowndes

Social Media Marketing – How to Protect the IP Rights of your Company’s Greatest Asset

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Social media has dramatically changed the way companies brand and market themselves to the public. Companies of all sizes use social media as the primary line of communication to their customers and the general public....more

Mitratech Holdings, Inc

Reputational Damage: 3 Worst Cases & 11 Next Steps for Protecting Your Brand & Company

When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more

Goulston & Storrs PC

Counterfeits in the Digital Marketplace

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Counterfeiting has moved beyond high-priced luxury goods to low-cost everyday items. Many of these fake products pose real dangers: face masks with arsenic; phone adapters that can electrocute you; computer chargers that fry...more

Ladas & Parry LLP

Leaders League Interview With Dennis Prahl: Latest IP Challenges Faced By Brandowners

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How have the challenges facing global brand owners and their outside counsel changed? Brand threats are nothing new, but their increasingly complex nature and sophistication have resulted in the need for significantly...more

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