James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
I Wish I Knew What I Know Now: Conversations with AGG on FDA Issues - FDA Regulated Natural Products: Leveraging IP and Regulatory Requirements to Maximize Possible Return on Investment
Sitting with the C-Suite: Considerations for Outsourcing eDiscovery for Your Legal Department
Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more