James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
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Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more