Podcast Episode 187: Will AI Kill SEO?
CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing
Podcast Episode 183: Initiating Change
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm - Passle's CMO Series Podcast
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
Why Creating FAQ Videos Is Smart for Law Firm Visibility
Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more
Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more
Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more
The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more
The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more
If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more
Starting a law firm gives lawyers the unique opportunity to take control of their careers, allowing them to choose clients, focus on preferred legal areas, and run their practice the way they want. However, without access to...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more
SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to...more
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more
Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more