Podcast Episode 187: Will AI Kill SEO?
CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing
Podcast Episode 183: Initiating Change
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm - Passle's CMO Series Podcast
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
Why Creating FAQ Videos Is Smart for Law Firm Visibility
When was the last time you thought about how accessible your law firm’s website is? If your answer is “never” or “not recently,” you’re not alone. Many firms focus on aesthetics, SEO, and content but overlook one huge factor:...more
The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more
Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars,...more
Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more
Starting a law firm gives lawyers the unique opportunity to take control of their careers, allowing them to choose clients, focus on preferred legal areas, and run their practice the way they want. However, without access to...more
July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in the pursuit of SEO success, many law firms make common...more
Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more
Join us as we dive into the world of ChatGPT and discover how this powerful tool can revolutionize your business. Today we conclude our five-part blog post series on Mastering ChatGPT. In today’s final blog post, we look at...more
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at...more
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all!...more
Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several...more
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more
We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is...more