Law School Toolbox Podcast Episode 518: Will Past Poor Decisions Derail Your Legal Career? (w/Susan Stone and Kristina Supler)
Tracking Trends in State-Level Consumer Protection Enforcement
Podcast - An Overview of State Attorney General Consumer Protection Enforcement
Key Discovery Points: Be a Team Player When It Comes to Production
(Podcast) The Briefing: The Wrong Argument – Why Authors Lost Against Meta and What Comes Next
Off the Clock, On the Radar: Managing Off-Duty Conduct and Workplace Impact
Fox on Podcasting: Harnessing the Power of Niche
Six ways your thought leadership can help you land speaking opportunities
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
(Podcast) The Briefing: Who Owns WallStreetBets? Trademark Use in Commerce and the Reddit Battle
The Briefing: Who Owns WallStreetBets? Trademark Use in Commerce and the Reddit Battle
Fox on Podcasting: Rory Paquette on Elevating Podcasters and the Power of Vulnerability
(Podcast) The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
(Podcast) The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
(Podcast) The Briefing: No CTRL-ALT-DEL For the Server Test
The Briefing: No CTRL-ALT-DEL For the Server Test
LEGAL ALERT | NAD Finds Kevin Hart’s Social Media Disclosures Insufficient in Monitoring Decisions
The Privacy Insider Podcast Episode 13: Preserving Privacy and Social Connection with Christine Rosen of the American Enterprise Institute
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more
I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more
Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more
When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more
Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more
Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more
Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more
2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more
As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more
Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more