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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

Your Law Firm’s Blog: 12 Compelling CTAs Sure to Click with Potential Clients

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Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client?...more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client - Updated 9.4.25

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​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more

Loeb & Loeb LLP

Two Recent GenAI Controversies Highlight Brand/PR Risks of Use

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Two recent stories highlight how the use of AI can create challenges around perception and trust. The first involves Will Smith. ...more

Good2bSocial

Why Video Drives Results for Law Firms

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Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for....more

Copo Strategies + Law Firm Editorial Service

Attorneys have no choice. They need to be the Joe Rogan of their practices.

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In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Offit Kurman

Future-Proofing Your Brand During Expansion

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Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Still Stuck in 1986

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I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Dorsey & Whitney LLP

Spotlight or Lawsuit? Strategic Brand Use in Film and Media

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When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected intellectual property wrinkle. [WARNING – Potential Plot Spoiler Ahead!] In a particularly...more

Copo Strategies + Law Firm Editorial Service

Consistently produce thought leadership . . . become a more appealing presenter

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Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas. Creating content and...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Legal Internet Solutions Inc.

LinkedIn for Law Firms: Navigating the Algorithm to Maximize Reach

Legal Internet Solutions Inc. on

In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, and recruit top talent. One...more

Good2bSocial

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

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When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Troutman Pepper Locke

Fair Is Fair? Navigating Product Integration and Clearance for Content Creators

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When you are in the business of creating content, it’s crucial to know when licenses or permissions are required to use the intellectual property of others (such as copyright and trademarks). In this article, we explore what...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

Good2bSocial

SEO and Social Media for Law Firms: How They Go Hand in Hand

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SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Omnizant

Bluesky and Your Law Firm: Should You Make the Jump?

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With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Legal Internet Solutions Inc.

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

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Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

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In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

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HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

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Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a real-time positioning tool for your personal brand

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Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Legal Internet Solutions Inc. on

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

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