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Sports Private Equity

Morgan Lewis

Sovereign Wealth Funds in the Sports Arena

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Over the last decade, sovereign wealth funds (SWFs) have emerged as influential and active players across a range of global asset classes. Most recently, the spotlight has turned to an unlikely but increasingly strategic...more

Loeb & Loeb LLP

Why Private Equity Will Soon Be in College Sports

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The landscape of college athletics has experienced dramatic changes over the last four years, none more significant than the rise of private equity. Before diving into the new era of private equity in college athletics, it is...more

Pillsbury Winthrop Shaw Pittman LLP

The Proposed “Big, Beautiful Bill” May Disrupt Sports Team Investment Strategy

The recently proposed “Big, Beautiful Bill” (BBB), currently under preliminary markup in the Senate Finance Committee, includes a suite of tax provisions aimed at deficit reduction, corporate reform and base-broadening. Of...more

Morgan Lewis

Navigating the New Era of Private Equity and Institutional Capital in Sports Investing: Key Takeaways

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As institutional capital floods into sports, investors are navigating a rapidly changing landscape where traditional financial models don’t always apply. At the 2025 Moorad Symposium, global sports industry practice co-chairs...more

Akin Gump Strauss Hauer & Feld LLP

The Ascent of Private Credit in Sports: An Era of New Opportunities

The sports industry has become a significant global economic force, generating hundreds of billions of dollars annually on a worldwide basis and operating within an increasingly complex financial landscape. Professional...more

Morgan Lewis

Private Equity Investments in the Sports Arena: A Growing Opportunity

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In recent years, the sports industry has become an increasingly attractive area for investment, driven by new opportunities, evolving regulations, and a growing global fan base. As private equity firms, sovereign wealth...more

Akin Gump Strauss Hauer & Feld LLP

2025 Perspectives in Private Equity: Sports

We continue to observe the growth of professional sports as an asset class, with private capital having transformed team investments in recent years from trophy assets to opportunities for significant growth....more

Akin Gump Strauss Hauer & Feld LLP

2025 Perspectives in Private Equity: Sports

We continue to observe the growth of professional sports as an asset class, with private capital having transformed team investments in recent years from trophy assets to opportunities for significant growth. Evolving...more

Ropes & Gray LLP

[Podcast] R&G Dugout: Show Me the Money—Fund Formation & Management

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On this episode of the R&G Dugout podcast, Ropes & Gray asset management partners Amanda Persaud, Lindsey Goldstein, and Jon Rash explore the upsurge of private funds raising capital for investment in sports teams and...more

Ropes & Gray LLP

[Podcast] Welcome to the R&G Dugout: Sports Investing—It’s a Whole New Ballgame

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Welcome to the R&G Dugout, a new Ropes & Gray podcast series that delves into the dynamic world of sports investing, with a particular focus on the evolving ecosystem of media, entertainment, and private capital ventures. On...more

Foley & Lardner LLP

Private Equity Dives into Niche Sports

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Private Equity (PE) investors have had a long-standing interest in the sports world, investing in almost every major professional sports organization from soccer to now football. In fact, PitchBook data shows that firms have...more

Holland & Knight LLP

Private Equity's Time on the Bench Is Over: NFL Owners Allow Private Equity Fund Investments

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Private equity funds have been patiently waiting on the sidelines for their chance to invest in the NFL, and they have finally been called off the bench to show what they can do. Every NFL team owner except for one has voted...more

Akin Gump Strauss Hauer & Feld LLP

Institutional Investments in Sports: Fueling Revenue and Valuation Growth

There was a time when ownership of a professional sports franchise was not regarded as a serious business venture. Owning a team, even in one of the major leagues in North America, was regarded as more of a frolic and detour,...more

Latham & Watkins LLP

There’s Money in Bull Riding, and Big Law Is Getting Its Share

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Women’s soccer. Pickleball. Indoor golf. Even bull riding is a target for private equity money flowing into the sports business. Deals now span far beyond investing in the four major US professional leagues. That’s...more

McDermott Will & Schulte

NWSL Creates New Private Equity Fund Policy but Stops Short of Allowing Sovereign Wealth Funds

With the 2024 season set to begin for the National Women’s Soccer League (NWSL), the league and its fans have much to be excited about. From new television partnerships and revamped jerseys for each of its teams to three new...more

Sheppard Mullin Richter & Hampton LLP

How High Can It Go? What Private Equity Needs to Know about How Professional Sports Leagues’ Rules Impact Sports Franchise...

If you had invested in a North American sports franchise between 1991- 2022, you would have earned at least a seven-fold return on your investment, bettering the return from the S&P 500 over that period of time by a...more

Proskauer Rose LLP

Question of the Week: Sports-focused capital investment remains strong. What is driving the influx of private capital into sports?...

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"In recent years, the value of professional sports leagues and teams has skyrocketed, as reflected by a number of record-breaking transactions. At the same time, we experienced an unprecedented accumulation of capital by...more

Morgan Lewis

Still Hot: Why Global Sports Keep Attracting Record-Breaking Investments

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Private equity firms, financial sponsors, and sovereign wealth funds continue to invest in global sports organizations. Financial sponsor–led investments were more prevalent at the beginning of the century in Europe and...more

Latham & Watkins LLP

Scoring on Sports Deals

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Buyout firms must beware the unique legal, regulatory, and commercial issues that can complicate sports transactions and impact returns. Private equity interest in sports assets has grown over the last few years, with...more

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