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Proactive Pricing for Law Firms

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A few years ago, I wrote a blog on proactive profitability. Given the evolving dynamics and trends in pricing in 2025, I want to explore a parallel concept: proactive strategic pricing. ...more

LawVision

Mastering the Art of Client Communication on Law Firm Pricing

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A recent article on Law.com, Partners Confront ‘Deeply Uncomfortable’ Client Communications on Soaring Billing Rates, highlighted a growing trend in the legal industry: many firms are shifting away from personal...more

LawVision

Business Development Strategy: When Your Client Loves Another Firm Better

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Elise, a partner in a Midwest-based global litigation firm, seemed somewhat desperate when I spoke with her. In the past five months she lost two significant clients. Billings for these clients averaged $2 million to $2.5...more

Firesign | Enlightened Legal Marketing

What Small Businesses Want and Need From Lawyers

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not reflect the state of American business, nor the state of many law firms’...more

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