Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Bar Exam Toolbox Podcast Episode 320: Quick Tips -- Your Post-Bar Exam Recovery Plan
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
The Competitive Edge: Insights-Driven Decision Making
Innovation in Compliance: Exploring the Fractional COO Model with La Tonya Roberts
Innovation in Compliance: Strategic Compliance in Regulated Industries with Kerri Reuter
Strategic HR Insights with Kelly Mitchell
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Hilary Preston, Vice Chair at Vinson & Elkins, Discusses Energy Innovation: Protecting Your Intellectual Property Portfolio
Mock Jury Exercises: Enhancing Litigation Strategy in Consumer Financial Services Cases — The Consumer Finance Podcast
Building and Exiting Business Partnerships
The Litigation Landscape Explained
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
Hsu Untied interview with Joseph Halloum, Partner at King & Spalding
Federal Update – 2025 A Political Patchwork of Possibility
Ryan MacDougall Discusses Business Development in the Legal Industry
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more
Gina Eliadis looks at the power of AI for data analysis and finding otherwise missed business opportunities in your firm's analytics....more
Rebecca Edwards Hnatowski shares five smart ways to leverage ChatGPT to streamline your marketing and business development efforts....more
Maria Doyle shares tips on leveraging JD Supra success inside your organization and connecting with your JD Supra readers....more
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more
Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more
The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP....more
Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more
First in a series of posts on which questions can help marketers find growth opportunities and next steps in their firm's reader data....more
Data can shine a light on your path to a successful and profitable 2021....more
Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more
In this episode of On Record PR, we flip the script and interview host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications, on how to prepare your business for times of crisis, how our current crisis will shape...more
Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more
Watch and listen to the recorded version of LMA's recent deep dive webinar: Coronavirus Crisis Communications, produced for LMA members in lieu of the crisis comms panel planned to take place at the Denver2020 conference. ...more
Zach Olsen with a strategic look at how law firm leaders should prioritize communications in this time of uncertainty....more
Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
Results of a 2018 joint survey report from LMA and Bloomberg Law on law firm investment in marketing and business development....more