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JD Supra Perspectives

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

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Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

JD Supra Perspectives

Capturing the Client Experience in AI

JD Supra Perspectives on

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

JD Supra Perspectives

Your Most Overlooked Profitable Resource? The Intrapreneurs

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Good business sense: Rich Bracken and Megan Galloway dive into the most compelling reasons to support team members who find purpose in innovation. ...more

JD Supra Perspectives

Out of Adversity Comes Fantastic New Law Firm Creativity

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Law firm leadership: Merry Neitlich looks at the many positives emerging in the legal landscape right now....more

JD Supra Perspectives

Law and Justice Powered by Artificial Intelligence? It's Already a Reality

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The AI wave in law is not coming, it's already here … and it’s already transforming law firms....more

Furia Rubel Communications, Inc.

Business Essentials for Law Firm Success with Jordan Furlong: On Record PR Episode 16

How do law firms plan for the future? What does innovation look like in law firms and how do you make a case to invest in innovation? Join us in this episode of On Record PR as host Gina F. Rubel, Esq., founder and CEO of...more

JD Supra Perspectives

Changes Are Coming to the Legal Industry. Is That So Bad?

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Jeff Berardi with a leadership perspective on what the future holds for law firms....more

Legal Marketing Association (LMA)

Fostering an Innovative Culture: What Marketing Leaders Can Do

A perspective by Scott Westfahl, faculty director of Harvard Law School (HLS) Executive Education, writing for LMA Strategies magazine....more

JD Supra Perspectives

What Legal Marketers Can Learn From Behavioral Science - Q&A with Expert Nancy Harhut

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Behavioral science tip and tricks for legal marketers: Linda Pepe interviews behavioral marketing expert, Nancy Harhut....more

The Market Leaders Podcast

Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more

JD Supra Perspectives

BigLaw Profits: Who's Footing the Bill?

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Matt Fawcett with a perspective on the recent American Lawyer piece on BigLaw profits and what they might mean to clients....more

The Market Leaders Podcast

Reframing Innovation for Better Buy-In - Market Leaders Podcast with Erin Meszaros and Anusia Gillespie

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the...more

Legal Marketing Association (LMA)

Innovate, Collaborate, and Transform Law Firms - LMA Podcast with Professor Michele DeStefano and Cynthia Voth

Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law...more

Legal Marketing Association (LMA)

Doing Competitive Intelligence Right in the Law Firm: Hiring the Right People

Trends in who is actually doing competitive intelligence work in firms today compared to previous roles and groups....more

Legal Marketing Association (LMA)

Doing Competitive Intelligence Right in the Law Firm: Defining Scope

Part one of three in LMA's "Doing CI Right in the Law Firm" series....more

JD Supra Perspectives

Quick Take: Altman Weil Publishes its 2018 'Law Firms in Transition' Survey

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Merry Neitlich with three takeaways and an eye to the future in this quick recap of the latest Altman Weil law firm survey....more

JD Supra Perspectives

Finding True North: How Corporate Legal Departments are Leading the Legal Industry Forward

JD Supra Perspectives on

The rise of CLOC and its impact on the state of legal operations today....more

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