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BakerHostetler

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 2

BakerHostetler on

In Part 2 of the “Survey Says” series, BakerHostetler partners Amy Mudge, Daniel Kaufman, and special guest Randy Shaheen dive deeper into the design and execution of consumer perception surveys. They explore how to select...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Firesign | Enlightened Legal Marketing

Your Brand in Action: Building Authority with Data

The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more

Firesign | Enlightened Legal Marketing

Why Clients Hate Your Content

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

Good2bSocial

How to Measure and Boost Law Firm Marketing ROI

Good2bSocial on

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more

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