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IMS Legal Strategies

How to Unleash the Power of Segmentation

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Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

StoneTurn

From Art to Science: Unveiling the Transformative Power of AI in Surveys and Interviews

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Far from mere tools, employee surveys and interviews serve as key indicators of an organization’s overall health and success. They play a pivotal role in assessing corporate culture, gauging satisfaction, gathering feedback,...more

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