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Sustainability False Advertising Advertising Standards Authority

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Major UK Bank Penalized by the ASA for Greenwashing

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On December 18, 2024, the Advertising Standards Authority ("ASA"), the UK's regulator of advertising, issued a ruling against Lloyds Bank plc ("Lloyds") following a complaint by Adfree Cities, a network challenging corporate...more

Jones Day

UK's Advertising Regulator Cracks Down on Greenwashing

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Businesses are increasingly making environmental assertions as they seek to demonstrate their sustainability credentials to consumers. This trend, however, is leading to tougher measures from national regulators as they...more

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