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Sustainability Greenwashing Consumer Protection Laws

White & Case LLP

Greenwashing and sustainability - a clear enforcement focus for regulators

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As the world continues its shift towards a low carbon economy and businesses seek to meet the expectations of potential investors, shareholders and customers, regulators continue to watch closely to ensure that claims are...more

Goodwin

Goodwin Antitrust & Regulatory Shorts: Fashion Faux Pas; Misleading Green and Social Responsibility Claims

Goodwin on

In recent years, legislative initiatives have increasingly reflected the green agenda and sustainability objectives of the European Commission (the Commission)....more

Hogan Lovells

On Hold: EU pulls the plug on Green Claims Directive

Hogan Lovells on

What happened? The European Commission announced on Friday, 20 June 2025 that it is considering scrapping its proposed directive to introduce substantiation and certification requirements for environmental claims and labels,...more

Latham & Watkins LLP

European Commission Announces Intention to Withdraw EU Green Claims Directive Proposal

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The announcement follows the EPP’s call not to further reinforce the existing EU anti-greenwashing framework, citing “overly complex” procedures in the proposal....more

Latham & Watkins LLP

Tackling Greenwashing: Singapore's Approach and APAC's Evolving Regulatory Landscape

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Singapore shows leadership in a diverse APAC market where the race is on to strengthen transparency in environmental claims and combat greenwashing....more

Kelley Drye & Warren LLP

Amazon Hit With Greenwashing Lawsuit

Last week, consumers in four states filed a proposed class action against Amazon, accusing the company of greenwashing by misleading consumers about the sustainability of the company’s Amazon Basics line of paper products....more

K&L Gates LLP

Retail Competition and Fair Trading, Cost of Living Measures, Unfair Contract Terms, Mergers: ACCC Releases Its 2025-26 Compliance...

K&L Gates LLP on

In Brief - Australian Competition and Consumer Commission (ACCC) Chair Gina Cass-Gottlieb has just announced the ACCC’s Compliance and Enforcement priorities for 2025-2026....more

ArentFox Schiff

Going Green? Lessons From Lululemon’s Defense of a ‘Greenwashing’ Class Action

ArentFox Schiff on

For the last several years, consumer class actions targeting “greenwashing” have become increasingly common. In 2024, Lululemon Athletica Inc. and Lululemon USA Inc. were on the receiving end of such a lawsuit, but they...more

Mintz

Greenwashing Lawsuit Against Lululemon Dismissed by Federal Court

Mintz on

On February 18, 2025, Judge Bloom (S.D. Fla.) dismissed a lawsuit against Lululemon, the athleisure company, that centered upon allegations of greenwashing. Specifically, the plaintiffs here had contended “that Lululemon...more

Davies Ward Phillips & Vineberg LLP

The Canadian Competition Bureau’s Draft Guidance for Going Green

In June 2024, amendments to the Canadian Competition Act (Act) garnered significant attention (and criticism) from both business and legal communities in Canada for the introduction of new “greenwashing” provisions. The new...more

Kelley Drye & Warren LLP

P&G Accused of Greenwashing and Creating ​“Frankenforests”

Earlier this month, a group of eight consumers filed a class action against Procter & Gamble (“P&G”), alleging that the company is engaging in greenwashing by misleading consumers into thinking that its Charmin toilet paper...more

Venable LLP

Lawsuit Alleging Greenwashing Filed against Procter & Gamble for Charmin Toilet Paper

Venable LLP on

Last month, a putative class action was filed against Procter & Gamble challenging various green advertising claims for its Charmin toilet paper. The complaint brought a variety of state law claims targeting P&G’s...more

Venable LLP

New York Court Dismisses Suit Against JBS but Allows Attorney General to File Amended Complaint

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Environmental claims are a powerful tool for companies to demonstrate their commitment to sustainability and connect with values-driven consumers. However, these claims are facing increased legal scrutiny, as governments and...more

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