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In recent years, legislative initiatives have increasingly reflected the green agenda and sustainability objectives of the European Commission (the Commission)....more
The briefing contains a mapping exercise and analysis of the approach taken by the European Supervisory Authorities and the U.K.’s Financial Conduct Authority to address risks or concerns relating to such greenwashing. The...more
The UK Competition and Markets Authority ("CMA") has announced that three fashion retailers have signed voluntary undertakings to ensure that consumers have a clearer idea of how green their clothes really are. At the end of...more
UK regulators have recently been taking aim at environmental, social and governance (ESG) issues, namely ways to approach “greenwashing,” practices where false, misleading, overstated or unsubstantiated environmental material...more
Businesses are increasingly making environmental assertions as they seek to demonstrate their sustainability credentials to consumers. This trend, however, is leading to tougher measures from national regulators as they...more
In Short - The Situation: Both the United Kingdom and European Union have recently announced proposals to introduce new legal instruments which address alleged greenwashing. When implemented, such legislation would...more
On 22 March 2023, the European Commission put forward two proposals which share a common objective: the promotion of sustainable consumption. The Right to Repair Directive will make it more attractive for consumers to have...more
The latest proposals show the direction of travel in the increasingly expanding web of consumer protection regulation on sustainable products and initiatives. Background - The European Green Deal, presented by the...more
On 29 July 2022, the UK Competition and Markets Authority (CMA) launched an investigation into three fashion firms over potentially misleading eco-friendly and sustainability claims about their products....more
Businesses must review the Green Claims Code and accompanying guidance to determine whether their environmental claims are in compliance. Background: The need for a Green Claims Code - The Competition and Markets...more
As the importance of sustainability and eco-friendliness grows among consumers worldwide, the UK Competition and Markets Authority (CMA) has concerns that an increasing number of businesses misleadingly market their products...more