News & Analysis as of

Targeted Digital Advertising

Fenwick & West LLP

California AG Secures Record $1.55M CCPA Settlement Against Healthline Over Targeted Ads and Health Data Sharing

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On July 1, 2025, California Attorney General Rob Bonta announced a $1.55 million settlement, pending court approval, with Healthline Media, LLC. This settlement is the largest penalty issued to date under the CCPA, as...more

Hogan Lovells

A new form of investment advice – the FCA’s proposals for targeted support

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On 30 June 2025, the Financial Conduct Authority (FCA) published CP25/17, its latest consultation for modifying the rules relating to investment advice. The Consultation Paper (CP) suggests a number of changes, including the...more

Sheppard Mullin Richter & Hampton LLP

Oregon’s Privacy Law Update Adds to Patchwork Approach to Minors and Location Data

Oregon will begin to regulate the use of minors’ information and sale of users’ location data (regardless of age) with an update to its Oregon Consumer Privacy Act. These revisions will go into effect January 1, 2026. As...more

Fisher Phillips

Healthline to Pay $1.55M for Alleged CCPA Violations: Key Lessons for Businesses from Largest Settlement Yet

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Healthline Media has agreed to pay $1.55 million to resolve allegations that it violated the California Consumer Privacy Act (CCPA) – which is the largest settlement to date under the state’s landmark privacy law. The...more

Baker Donelson

Digital Marketing Meets DOJ Oversight: What Businesses with Digital Campaigns Should Do to Manage AdTech Risks

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With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, analyzing, and sharing...more

Ballard Spahr LLP

DAA Launches AI-Focused Review of Interest-Based Advertising Self-Regulatory Principles

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On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine if it is necessary to...more

BakerHostetler

FTC Hosts Workshop on Kids Safety on the Internet

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We love hearing Commissioner Holyoak speak and were particularly heartened when she criticized the Khan FTC’s use of charged headlines in press releases and speeches, including calling targeted advertising “surveillance...more

WilmerHale

Arkansas Online Privacy Act Expands Privacy Protections for Children and Teens

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On April 21, 2025, Arkansas Governor Sarah Huckabee Sanders signed HB 1717 into law. HB 1717, which will take effect on July 1, 2026, prohibits operators of online services “directed at children” or operators with “actual...more

Wyrick Robbins Yates & Ponton LLP

ConnectiCut to the Chase: Lessons from the Connecticut AG's Latest CTDPA Enforcement Report

On April 17, 2025, the Connecticut Office of the Attorney General (“OAG”) released an Updated Enforcement Report Pursuant to the Connecticut Data Privacy Act (“Report”). The Report, the second issued by OAG (read our...more

Neal, Gerber & Eisenberg LLP

Tips to Reduce Risk of Exposure to UID2 Class Actions

Businesses need to remain vigilant regarding recent developments in consumer-based data privacy class actions. In recent weeks, the plaintiff class action bar has filed several lawsuits against The Trade Desk Inc. related to...more

Benesch

VPPA In Flux: Circuits Split on Who Counts as a VPPA “Consumer”

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The question of who qualifies as a “consumer” under the Video Privacy Protection Act (VPPA) is no longer academic. In late March and early April 2025, two federal appellate courts issued starkly conflicting rulings in Gardner...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Nelson Mullins Riley & Scarborough LLP

Get to Know the Global Privacy Control (GPC): State Attorneys General Remind Consumers of Their Right to Opt-Out of the Sale or...

Introduction - Most businesses are aware of historical restrictions or limitations on selling personal information to third parties for monetary consideration....more

Quarles & Brady LLP

Takeaways from First Washington My Health My Data Act Complaint

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It took some time, but we officially have the first complaint filed alleging violations of the Washington My Health, My Data Act (“MHMDA”). The complaint, filed February 10 in the U.S. District Court Western District of...more

BakerHostetler

COPPA is All Grown Up: FTC Finalizes Rule

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After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more

Good2bSocial

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Robinson+Cole Data Privacy + Security Insider

FTC Announces Updates to COPPA Rule

On January 16, 2025, the Federal Trade Commission (FTC) issued a press release stating, “The updated [Children’s Online Privacy Protection Act (COPPA)] rule strengthens key protections for kids’ privacy online. By requiring...more

Bricker Graydon LLP

[Webinar] Children’s Privacy in the Digital Age - January 9th, 12:00 pm - 1:00 pm ET

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As digital platforms continue to dominate children's lives, new laws are emerging to bolster online safety and privacy protections for minors, but at what cost? This webinar will explore the proposed Kids Online Safety Act...more

Husch Blackwell LLP

U.S. Privacy Litigation Update: Holiday Edition (October, November, & December 2024)

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Welcome to the nineteenth installment in our monthly data privacy litigation report. We prepare these reports to provide updates on how courts in the United States have handled emerging data privacy trends. We are covering...more

Constangy, Brooks, Smith & Prophete, LLP

Massachusetts pushes back against wiretap claims in pixel litigation

Amid the continued wave of consumer class action lawsuits targeting the use of cookies, pixels, beacons, and other tracking tools on organizations’ websites, a recent decision from the Massachusetts Supreme Judicial Court...more

Mitchell, Williams, Selig, Gates & Woodyard,...

2024 Privacy Legislative Roundup

2024 was a banner year for state privacy legislation. This year saw seven new states pass comprehensive consumer privacy laws, joining the ranks of 12 other states that have previously passed similar laws. While other state...more

Mintz - Privacy & Cybersecurity Viewpoints

Consumer Privacy Laws are Taking Effect Across the Nation – Are You Ready?

Comprehensive consumer privacy laws continue to hit the desks of governors in states across the country, with nineteen state laws now on the books. Since we wrote our 2023 Round-Up on State Consumer Data Privacy Laws article...more

EDRM - Electronic Discovery Reference Model

Is a Web Bug a Wiretap?

In Vita v. New England Baptist Hosp., __ Mass __, __ N.E.3d __, 2024 WL 4558621 (Mass. Oct. 24, 2024), the court held that the Massachusetts wiretap statute does not criminalize interception of web browsing and sale of the...more

Morgan Lewis

California Becomes First State to Pass Law Targeting Advertising of Digital Media Licenses

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California recently passed a new law that will require companies to change the way they advertise and sell licenses to access digital goods. Effective January 1, 2025, the law will require companies to disclose to consumers...more

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