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Targeted Digital Advertising

Fisher Phillips

Multi-State Sweep Puts Global Privacy Control in the Spotlight: 5 Steps for Businesses in CA, CO, CT, and Elsewhere

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Officials from California, Colorado, and Connecticut just announced a coordinated investigative sweep targeting companies whose websites may be ignoring automatic opt-out preference signals that users can configure in their...more

EDRM - Electronic Discovery Reference Model

Geofencing, Geotargeting, and Geo-blocking, in Civil Litigation, Information Governance, and Regulation

Much of the litigation over geofencing has been under the Fourth Amendment in criminal cases, and there has been a lot of it. See, e.g., Certiorari Petition to U.S. Supreme Court in 4th Circuit Geofence Decision – E-Discovery...more

Mintz - Privacy & Cybersecurity Viewpoints

FTC COPPA Enforcement - Still Alive and Well

Two recent high profile settlements signal that the Federal Trade Commission (“FTC”) will continue to aggressively enforce violations of the Children’s Online Privacy Protection Act (“COPPA”). In a particularly high-profile...more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client - Updated 9.4.25

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​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more

Loeb & Loeb LLP

Two Recent GenAI Controversies Highlight Brand/PR Risks of Use

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Two recent stories highlight how the use of AI can create challenges around perception and trust. The first involves Will Smith. ...more

Davis Wright Tremaine LLP

Colorado AG Proposes Updates to Colorado Privacy Act Rules to Address Minors’ Online Safety

On July 29, 2025, the Colorado Department of Law (CDL) issued a notice of proposed rulemaking to amend the Colorado Privacy Act (CPA) rules (proposed rules) to clarify recent statutory amendments to the CPA that become...more

Morgan Lewis - Tech & Sourcing

UK ICO Commences Consultations on Cookies and Online Advertising

The UK Information Commissioner’s Office has launched two consultations as part of the transition to the Data User and Access Act framework. These consultations will be of particular interest to organisations operating...more

Rivkin Radler LLP

Flo Health Data-Sharing Case Ends in Major Jury Verdict Against Meta

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Meta Inc., the parent company of Facebook, Instagram and WhatsApp, has been found liable by a California federal jury for improperly using sensitive reproductive health data to run targeted ads, in a case involving the...more

White & Case LLP

California Announces Largest Settlement to Date for Alleged CCPA Violations

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California Attorney General Rob Bonta ("Cal AG") has announced a record $1.55 million settlement with Healthline Media LLC. (Healthline) for alleged violations of the California Consumer Privacy Act (CCPA). A California...more

BakerHostetler

Can AI Identify Key Trends in Privacy Enforcement and Litigation Impacting Digital Advertising? I Put It to the Test.

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As an attorney focused on technology transactions and counseling, I approach new technologies with both curiosity and caution. Like many lawyers, I tend to be skeptical until I fully understand how something works....more

Fenwick & West LLP

California AG Secures Record $1.55M CCPA Settlement Against Healthline Over Targeted Ads and Health Data Sharing

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On July 1, 2025, California Attorney General Rob Bonta announced a $1.55 million settlement, pending court approval, with Healthline Media, LLC. This settlement is the largest penalty issued to date under the CCPA, as...more

Hogan Lovells

A new form of investment advice – the FCA’s proposals for targeted support

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On 30 June 2025, the Financial Conduct Authority (FCA) published CP25/17, its latest consultation for modifying the rules relating to investment advice. The Consultation Paper (CP) suggests a number of changes, including the...more

Sheppard Mullin Richter & Hampton LLP

Oregon’s Privacy Law Update Adds to Patchwork Approach to Minors and Location Data

Oregon will begin to regulate the use of minors’ information and sale of users’ location data (regardless of age) with an update to its Oregon Consumer Privacy Act. These revisions will go into effect January 1, 2026. As...more

Fisher Phillips

Healthline to Pay $1.55M for Alleged CCPA Violations: Key Lessons for Businesses from Largest Settlement Yet

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Healthline Media has agreed to pay $1.55 million to resolve allegations that it violated the California Consumer Privacy Act (CCPA) – which is the largest settlement to date under the state’s landmark privacy law. The...more

Baker Donelson

Digital Marketing Meets DOJ Oversight: What Businesses with Digital Campaigns Should Do to Manage AdTech Risks

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With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, analyzing, and sharing...more

Ballard Spahr LLP

DAA Launches AI-Focused Review of Interest-Based Advertising Self-Regulatory Principles

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On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine if it is necessary to...more

BakerHostetler

FTC Hosts Workshop on Kids Safety on the Internet

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We love hearing Commissioner Holyoak speak and were particularly heartened when she criticized the Khan FTC’s use of charged headlines in press releases and speeches, including calling targeted advertising “surveillance...more

WilmerHale

Arkansas Online Privacy Act Expands Privacy Protections for Children and Teens

WilmerHale on

On April 21, 2025, Arkansas Governor Sarah Huckabee Sanders signed HB 1717 into law. HB 1717, which will take effect on July 1, 2026, prohibits operators of online services “directed at children” or operators with “actual...more

Wyrick Robbins Yates & Ponton LLP

ConnectiCut to the Chase: Lessons from the Connecticut AG's Latest CTDPA Enforcement Report

On April 17, 2025, the Connecticut Office of the Attorney General (“OAG”) released an Updated Enforcement Report Pursuant to the Connecticut Data Privacy Act (“Report”). The Report, the second issued by OAG (read our...more

Neal, Gerber & Eisenberg LLP

Tips to Reduce Risk of Exposure to UID2 Class Actions

Businesses need to remain vigilant regarding recent developments in consumer-based data privacy class actions. In recent weeks, the plaintiff class action bar has filed several lawsuits against The Trade Desk Inc. related to...more

Benesch

VPPA In Flux: Circuits Split on Who Counts as a VPPA “Consumer”

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The question of who qualifies as a “consumer” under the Video Privacy Protection Act (VPPA) is no longer academic. In late March and early April 2025, two federal appellate courts issued starkly conflicting rulings in Gardner...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Nelson Mullins Riley & Scarborough LLP

Get to Know the Global Privacy Control (GPC): State Attorneys General Remind Consumers of Their Right to Opt-Out of the Sale or...

Introduction - Most businesses are aware of historical restrictions or limitations on selling personal information to third parties for monetary consideration....more

Quarles & Brady LLP

Takeaways from First Washington My Health My Data Act Complaint

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It took some time, but we officially have the first complaint filed alleging violations of the Washington My Health, My Data Act (“MHMDA”). The complaint, filed February 10 in the U.S. District Court Western District of...more

BakerHostetler

COPPA is All Grown Up: FTC Finalizes Rule

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After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more

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