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Targeted Digital Advertising Data Collection Marketing

Baker Donelson

Digital Marketing Meets DOJ Oversight: What Businesses with Digital Campaigns Should Do to Manage AdTech Risks

Baker Donelson on

With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, analyzing, and sharing...more

BakerHostetler

Is a Data Clean Room the Answer to Your Privacy Woes?

BakerHostetler on

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

Bass, Berry & Sims PLC

Privacy Perils: Bluetooth Blues

Bass, Berry & Sims PLC on

While many of us know that companies have been using data gathered from GPS trackers to target advertisements toward individuals, the marketing industry recently has turned its focus toward a much more inconspicuous tool:...more

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