A Close Look at the Justice Department’s Settlement with Meta (Formerly Facebook) to Resolve Alleged Fair Housing Act Violations Arising from Meta’s Targeted Advertising System
Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more
With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, analyzing, and sharing...more
As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more
While many of us know that companies have been using data gathered from GPS trackers to target advertisements toward individuals, the marketing industry recently has turned its focus toward a much more inconspicuous tool:...more