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Good2bSocial

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Cozen O'Connor

Google Found Liable for Anti-Competitive Practices

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A bipartisan group of 38 AGs and the U.S. DOJ obtained a ruling in their favor from the U.S. District Court for the District of Columbia in their antitrust suit against Google LLC. As previously reported, Google allegedly...more

Good2bSocial

How Legal Marketers Can Budget and Bid with Google Local Service Ads

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Navigating the competitive landscape of digital advertising is crucial for law firms and legal marketers aiming to attract new clients. Google Local Service Ads (LSA) offer a unique opportunity to target your firm’s local...more

Cozen O'Connor

Arizona AG Fines Google $85 Million Over Alleged Deceptive Location Tracking

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Arizona AG Mark Brnovich reached a settlement agreement with Google to resolve allegations that the internet search and technology company unlawfully obtained users’ location data and used that information to sell...more

McGlinchey Stafford

Regulatory Considerations And Warnings In Digital Marketing

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Auto finance companies, like all businesses, love the opportunity to partner with other companies to obtain new customers. A popular tool to do so is through lead generation websites and companies that offer to help find...more

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