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Targeted Digital Advertising Privacy Laws Marketing

BakerHostetler

COPPA is All Grown Up: FTC Finalizes Rule

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After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more

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Is a Data Clean Room the Answer to Your Privacy Woes?

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As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

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The FTC’s Latest Staff Report on Dark Patterns: A Warning for Marketing Teams and UX Designers

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​​​​​​​The Federal Trade Commission issued a detailed [staff report] on September 15 addressing Dark Patterns (or what some more descriptively call “manipulative design,” but Dark Patterns seems to be sticking). Regulators...more

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