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Technology Sector Corporate Branding

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Foley & Lardner LLP

M&A Primer for Emerging Healthy F&B Companies  

Foley & Lardner LLP on

As an emerging growth company in the healthy food & beverage (F&B) space, you might rightfully think, “My company is too young to consider either buying another company or selling to another company.” And depending on what...more

Hogan Lovells

Building a resilient tech strategy: Technology crises

Hogan Lovells on

Right now, every industry is under pressure to innovate, compete or even survive in the current environment, and many companies are using technology to solve some of their biggest challenges. There are a lot of legal risks...more

K&L Gates LLP

Digital Crisis PR: What Is a Digital Crisis and Are You Prepared? - A HUB Talks Podcast

K&L Gates LLP on

Digital crises spread at a rapid-fire pace and have a lasting impact on your brand, reputation, goodwill and bottom line. In this episode, we define what constitutes a crisis and discuss the legal tools available to tackle it...more

Hogan Lovells

Brand Benchmarking 2018 TMT Trends: Companies focus on EU and North America

Hogan Lovells on

The Hogan Lovells Brand Benchmarking 2018 report was published earlier this year. In the second of a series of articles, we look at some of the findings relating to the Technology, Media and Telecoms sector....more

Goulston & Storrs PC

Digitizing Brick and Mortar: Geofencing and Geolocation Can Help Retailers Win at Omnichannel

Goulston & Storrs PC on

We have blogged previously about the steady rise of e-commerce, the benefits and challenges of creating a cohesive omnichannel experience, and some of the special issues omnichannel creates for the landlord-tenant...more

Bilzin Sumberg

eMerge Americas 2016 is Nearly Here

Bilzin Sumberg on

On April 18th and 19th, eMerge Americas will host its third annual technology conference. Last year, the conference welcomed more than 10,000 attendees and 500 companies from more than 50 countries....more

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