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Hogan Lovells

The Next Battlefront: the CCPA and evolution of website pixel litigation

Hogan Lovells on

A trio of federal court decisions has emboldened the plaintiffs' bar with a new potential tool to wield in the ongoing wave of litigation targeting businesses for their use of routine website technologies: the California...more

Parker Poe Adams & Bernstein LLP

Court Expands Scope of Private Actions Under California Consumer Privacy Act to Include Pixel Tracking Practices

On March 3, 2025, the U.S. District Court for the Northern District of California issued a significant ruling that has the potential to broaden the risk of liability under the California Consumer Privacy Act (CCPA). ...more

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