You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
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The four reasons why, with thought leadership, the best ability is availability
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
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Hsu Untied interview with Benjamin Sadun, Partner at Dechert
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Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, and recruit top talent. One...more
In law school, we’re trained to be articulate. To master language. To communicate with precision. And for the most part, we succeed—at least in the courtroom or at the negotiation table....more
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more
We all struggle in business and life, trying to carve a path and do our best. A lot of us feel guilty about taking time for ourselves and following our interests. Spending time “just reading” articles that seemed tangentially...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
Your clients are navigating unprecedented sanctions risk. Position yourself at the center of the conversation at ACI’s 3rd Annual Women in AML & Sanctions. This high-impact event brings together leading women across...more
In this episode of his "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small recounts a compelling story from Appling County, Georgia, where corruption and drug smuggling under a powerful sheriff...more
What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more
eDiscovery professionals have long been ahead of the curve when it comes to legal tech. We’ve been talking about AI for years, well before it became the industry’s buzzword. Remember TAR? Predictive coding? Judge Andrew...more
LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more
Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with...more
Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure...more
Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
An interview with Shaalu Mehra, Partner at Foley by Richard Hsu...more
An interview with Bobby Earles, Partner at Cooley by Richard Hsu...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more
The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more