Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
Podcast - Walking Tall
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms - On Record PR
Hsu Untied interview with Ed Reines, Partner at Jones Day
On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring as it is insightful. Ioana’s journey began when she left Romania for the U.S. with...more
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
We all struggle in business and life, trying to carve a path and do our best. A lot of us feel guilty about taking time for ourselves and following our interests. Spending time “just reading” articles that seemed tangentially...more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more
As lawyers, we’re taught to prioritize precision, intellect, and ambition. These traits help us succeed, but they can also become strict taskmasters. The relentless grind — especially for those of us operating under the...more
Let me tell you something straight – mediocrity is a choice, and excellence is a habit. I’ve spent my career watching companies rise and fall, and the one constant separator between success and failure is the relentless...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more
In a world where time is the one resource we can’t reclaim, understanding its true value is transformative. Imagine this: your time is worth $400,000 per minute. What would change in your life if you adopted this mindset?...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more