These are the six ways thought leadership will support your firm's strategic plan
Hot Topics in International Trade - Olivia Van Pelt Braumiller Law Group Law Clerk
12 O’Clock High: Navigating Life’s Challenges: A Journey from Military Service to Mental Health Advocacy with Nick Padlo
Treat thought leadership like the compounding asset it is
Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times - CMO Series REPRESENTS
Fox on Podcasting: Mastering Content Creation and Personal Branding with Dave Polykoff
Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Sunday Book Review: August 3, 2025, The Books from the EthicsVerse Library Edition
Thought leadership boils down to just these two words
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Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
Podcast - Walking Tall
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Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report, only 35% of corporate counsel...more
Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more
Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
Creating and distributing content is an important part of any marketing plan. Follow these five steps to get started....more