These are the six ways thought leadership will support your firm's strategic plan
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12 O’Clock High: Navigating Life’s Challenges: A Journey from Military Service to Mental Health Advocacy with Nick Padlo
Treat thought leadership like the compounding asset it is
Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times - CMO Series REPRESENTS
Fox on Podcasting: Mastering Content Creation and Personal Branding with Dave Polykoff
Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Sunday Book Review: August 3, 2025, The Books from the EthicsVerse Library Edition
Thought leadership boils down to just these two words
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Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
Podcast - Walking Tall
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Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when...more
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value. With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more
In a recent thought leadership webinar focused on Artificial Intelligence and Digital Transformation in Legal Services, a panel of senior legal operations leaders came together to discuss how AI is already reshaping the way...more
LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more
A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more
I remember my first court appearance as young female attorney at Queens County Supreme Court, in New York. I had to argue what I considered a losing motion in front of a judge who was not easily persuaded...more
AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more
Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more