You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
Podcast - Walking Tall
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms - On Record PR
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with...more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more
Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more
Erica Zolner, Partner and Executive Committee leader at EDRM Trusted Partner, Redgrave LLP, sits down with Kaylee and Mary to talk about her journey to eDiscovery, her leadership style, trends beyond GenAI, and her triple fun...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more
Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
Abby Nix sits down with Baker Donelson's President and Chief Operating Officer, Jennifer Keller, for a candid and insightful conversation about leadership, legacy, and the unexpected turns of a career in law....more
What does it mean to leave a legacy? For some, it’s about mentorship and creating opportunities for those who follow. For others, it’s about building relationships, shaping a culture of inclusion, or making a lasting impact...more
An interview with Sid Fohrman, Partner at Paul Hastings by Richard Hsu...more
Let me tell you something straight – mediocrity is a choice, and excellence is a habit. I’ve spent my career watching companies rise and fall, and the one constant separator between success and failure is the relentless...more
In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more
In this episode of Real Talk, Real Growth, host Linda Ostovitz welcomes Betsy Wendell, owner of Octavia Boutique in Baltimore. They discuss the history of the boutique, its reputation for unique and special fashions, and...more
In a world where time is the one resource we can’t reclaim, understanding its true value is transformative. Imagine this: your time is worth $400,000 per minute. What would change in your life if you adopted this mindset?...more
Every outstanding attorney I work with (and believe me, they are all outstanding attorneys) is challenged by one basic thing: their mindset. That’s the value of a coach; I don’t get bogged down in the story my clients tell...more
Maintaining optimism isn’t just about wearing rose-colored glasses. It’s about you recognizing opportunities where others see obstacles. This mindset allows you to think strategically, thereby inspiring your team and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more
True greatness is based on our ability to unleash the potential of those around us. To do this you have to shift your focus from personal accomplishments to enabling others’ success. If you do so, your actions will have an...more
I generally do not rerun prior posts but with the current state of things, the general negativity that seems to be hanging in the air, and coarseness in dealing with others, this post from 2018 came to mind. It applied then....more
An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more
Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more
From 2004 through 2010, I was transfixed (and probably a little addicted) to the ABC hit show Lost. From the pilot episode, Ellen and I were hooked. You likely remember Lost, which is built around a commercial airline that...more
Showcasing how leaders come in various shapes and sizes is the common thread throughout this issue. We interviewed two Baker Donelson women leaders – Martha Boyd, chair of the Firm's Labor & Employment Group, and Jennifer...more