You should be talking about philosophies—not just tactics—in your thought leadership
Six ways your thought leadership can help you land speaking opportunities
Podcast - Walking Tall
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms - On Record PR
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, and recruit top talent. One...more
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more
As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more
With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
An interview with Karen Deschaine, Partner at Wilson Sonsini by Richard Hsu...more
Last week, many people tuned in to hear former President Barack Obama speak during an hour-long fireside chat filled with thoughtful insights and meaningful advice. What many don’t know is that this powerful conversation took...more
In the high-stakes world of business, happily not all professional interactions are confined to conference rooms or phone calls. Sometimes, the most transformative conversations happen during something as seemingly casual as...more
CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the third edition of the event. This year, CMO Series Live is set to be even bigger and...more
To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains....more
Abby Nix sits down with Baker Donelson's President and Chief Operating Officer, Jennifer Keller, for a candid and insightful conversation about leadership, legacy, and the unexpected turns of a career in law....more
What does it mean to leave a legacy? For some, it’s about mentorship and creating opportunities for those who follow. For others, it’s about building relationships, shaping a culture of inclusion, or making a lasting impact...more
An interview with Sid Fohrman, Partner at Paul Hastings by Richard Hsu...more
In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more
A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more