You should be talking about philosophies—not just tactics—in your thought leadership
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Consider angles when mapping out your thought leadership strategy, not just topics
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more
In this episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media, to discuss how lawyers can raise their profiles through mutually beneficial partnerships with media...more