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Trademark Application Trademark Searches Corporate Branding

Bradley Arant Boult Cummings LLP

Securing Your Tech Brand: Smart Trademark Strategies for Startups and Beyond

In today’s crowded tech marketplace, brand identity is one of a company’s most valuable assets. A well-chosen trademark doesn’t just help consumers recognize your business – it also provides legal protection against copycats...more

Foster Swift Collins & Smith

IP Monday: Choosing a Trademark That Won’t Get Rejected

Picking a new business name? A trademark is more than just a logo — it’s your brand identity. If you invest in a weak or unregistrable name, the United States Patent and Trademark Office (USPTO) may refuse registration. That...more

Miller Canfield

Protecting Your Brand: A Primer on Canadian Trademarks

Miller Canfield on

​​​​​​​Business owners will occasionally express a desire to protect their brand without much knowledge as to the purpose of a trademark or the intricacies involved in the trademark application process.  What is a...more

Smart & Biggar

Preparing a trademark strategy: 5 considerations for start-ups

Smart & Biggar on

Most entrepreneurs have a general understanding that trademarks are good for business. However, many overlook the importance of having a trademark strategy in place. Simply put, a trademark can be a unique combination of...more

Snell & Wilmer

Considerations When Creating Your Brand

Snell & Wilmer on

I. Conducting a Clearance Search - A clearance search is an investigation to determine whether a new trademark1 can be used without interfering with an existing, senior trademark. No matter how unique you think your...more

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