Trademark Infringement, Social Media, Brand

Legally Viral: Reality TV Trademarks on Social Media

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/28/2025

While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more

Imitation Game: Legal Considerations with Dupes-Based Business Models

Ropes & Gray LLP on 6/18/2025

Lower-cost products that are inspired by luxury or well-known branded products —often called “dupes”—have been a fixture in the consumer marketplace for decades. From store-brand pain relievers sold in similar packaging next...more

Virtual Tug-Of-War: The Importance of Clarifying Ownership of Branded Social Media Accounts

ArentFox Schiff on 7/16/2024

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these...more

4 Ways to Protect Your Brand on Social Media

Maynard Nexsen on 10/8/2020

As the coronavirus pandemic roils the global economy, companies are caught in the crosshairs on how to acquire and retain customers. From mom & pop stores to big-box retailers, COVID-19 has forced many companies to consider...more

Protecting Brands on Social Media

Fish & Richardson on 10/11/2019

In the span of just over a decade, social media has transformed the way consumers interact with their favorite brands. According to recent estimates, there are over two billion active monthly users of Facebook alone. ...more

Coordinating What Can’t Be Unseen: Forming a Thorough Online Strategy

Jackson Walker on 9/16/2019

Social media platforms such as Instagram and Twitter are essential to any successful modern marketing and outreach strategy. But the pursuit of turning likes and shares into dollars and cents is not without its risks. For...more

Social Media Marketing – How to Protect the IP Rights of your Company’s Greatest Asset

Lowndes on 8/5/2019

Social media has dramatically changed the way companies brand and market themselves to the public. Companies of all sizes use social media as the primary line of communication to their customers and the general public....more

#RIO, #SUPERBOWL, #FAIRUSE?

Knobbe Martens on 8/19/2016

It’s Olympics time! And while most of the news has been about Zika and the conditions on the ground in Rio, brand owners know this as a time when the U.S. Olympic Committee is on the warpath sending notices and cease and...more

Trademark Infringement › Social Media › Brand

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