Trademark Infringement, Trademark Registration, Social Media

Legally Viral: Reality TV Trademarks on Social Media

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/28/2025

While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more

I Found An “I-Dentical” (or Similar) Trademark! What Now?

Troutman Pepper Locke on 8/26/2025

“I-dentical.” With a clap for emphasis and a wave of two hands, this phrase became one of the more memorable quotes from a trial. Although, in this case, it was a trial made for Hollywood, where Joe Pesci, a New York...more

4 Ways to Protect Your Brand on Social Media

Maynard Nexsen on 10/8/2020

As the coronavirus pandemic roils the global economy, companies are caught in the crosshairs on how to acquire and retain customers. From mom & pop stores to big-box retailers, COVID-19 has forced many companies to consider...more

Social Media Marketing – How to Protect the IP Rights of your Company’s Greatest Asset

Lowndes on 8/5/2019

Social media has dramatically changed the way companies brand and market themselves to the public. Companies of all sizes use social media as the primary line of communication to their customers and the general public....more

Ethical Brand Protection in the Age of Social Media: Fair Ball or Foul?

Knobbe Martens on 9/14/2018

Presentation Goals - • WHAT - Build and maintain strong brand equity through proper trademark policing • HOW - Protect the brand via a custom enforcement strategy • CONSIDERATIONS - Promote ethical investigations in...more

Sixth Circuit Drops the Beat: Social Media Relevant in Determining Likelihood of Confusion

McDermott Will & Schulte on 2/9/2017

The US Court of Appeals for the Sixth Circuit affirmed a grant of summary judgment, holding that the plaintiff provided insufficient evidence to find that relevant consumers were likely to confuse the sources of his and the...more

Using Pop Culture References in Advertisements? Just Do It Right

Knobbe Martens on 10/21/2016

In this age of smartphone cameras and hashtags, an impromptu remark or a right place-at-the-right-time snapshot can “go viral” and create instant and immense goodwill. Businesses today use social media as a tool to promote...more

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