News & Analysis as of

Trademark Registration

Hogan Lovells

Trademarks under the EmpCo Directive: navigating risks in the era of greenwashing rules

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The upcoming EmpCo Directive (Directive (EU) 2024/825 as regards empowering consumers for the green transition), part of the EU's broader Green Deal initiative, introduces stricter rules to combat greenwashing and ensure...more

K&L Gates LLP

Karen Walker Has a Runaway Win Before the Trade Marks Office

K&L Gates LLP on

In a recent decision of the Australian Trade Marks Office, Karen Walker Limited successfully opposed the registration of the mark ‘Runaway the Label‘ for clothing, footwear and headgear (class 25) and online retail services...more

Weintraub Tobin

(Podcast) The Briefing - The Doctrine of Foreign Equivalents: What It Means for Your Brand

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You came up with a clever brand name in a foreign language—great! But did you know it might be refused by the USPTO? In this episode of The Briefing, Scott Hervey and Richard Buckley break down what a doctrine is, how...more

Knobbe Martens

3-2-1 Blast Off: US Space Force Trademark Dispute Aims for the Supreme Court

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The trademark attorney Thomas D. Foster has found himself in ongoing legal star wars to register US SPACE FORCE as his personal trademark covering coins, jewelry, watches, license plate holders, toys, and other everyday...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Legally Viral: Reality TV Trademarks on Social Media

While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more

Troutman Pepper Locke

I Found An “I-Dentical” (or Similar) Trademark! What Now?

Troutman Pepper Locke on

“I-dentical.” With a clap for emphasis and a wave of two hands, this phrase became one of the more memorable quotes from a trial. Although, in this case, it was a trial made for Hollywood, where Joe Pesci, a New York...more

Seyfarth Shaw LLP

Taylor Swift’s Trademark Era: How The Life of a Showgirl Reinforces Her IP Empire

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Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling...more

Clark Hill PLC

Worried your trademark might be commercially and conceptually weak? Recent opinions by the trademark trial and appeal board...

Clark Hill PLC on

As any marketing expert will tell you, the best trademarks are both creative and unique. Such “strong” trademarks are more memorable and set a product apart from competitors’ products....more

Knobbe Martens

One Name, Two Claims: Prince’s Estate and Apollonia Clash Over Trademark Rights

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Bono, Madonna, Beyoncé, Rihanna, Eminem, Drake, Cher, Sting, Lorde, Flea, Adele, Bjork, Seal, Pink: these celebrities all share the same elite status of fame to be known by a single name. But the standalone celebrity name...more

Jaburg Wilk

International Trademark Protection: How to Safeguard Your Brand Globally

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U.S. trademark rights stop at the border. If your business operates internationally or plans to expand abroad, you need to understand how to protect your trademark rights beyond the United States. Unlike the U.S., many...more

International Lawyers Network

Global Giants vs. Local Legends: The Fanatics v FanFirm IP Battle Unpacked

Fanatics, LLC v FanFirm Pty Ltd [2025] FCAFC 87 - The Full Federal Court of Australia has passed judgment on a clash between local sports merchandiser, FanFirm Pty Limited, and a global opponent, Fanatics, LLC in a case about...more

Smart & Biggar

Not all that bubbles is Champagne – considerations for the protection of geographical indications in Canada

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Geographical indications (GIs), such as Champagne, Cognac, and Parmigiano Reggiano, are designations used to identify products whose characteristics, reputation, or quality are fundamentally linked to their geographical...more

Jaburg Wilk

Understanding Trademark Distinctiveness: The Spectrum of Protection

Jaburg Wilk on

In trademark law, distinctiveness is key. The more distinctive a mark, the stronger its legal protection—and the easier to register and enforce the mark. Trademark law classifies marks along a spectrum of distinctiveness,...more

Holland & Knight LLP

Cuando la marca viaja en turista y sin registro

Holland & Knight LLP on

En este episodio de "A Lo Legal En Par Minutos", Edwin Cortés conversa con Danilo Romero, socio del área de propiedad intelectual y derecho de la competencia, sobre la importancia de proteger las marcas a nivel internacional....more

DarrowEverett LLP

Trademark Rights Explained: Common Law vs. Federal Registration

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Whether a business is launching a new product or rebranding an existing company, selecting a name, logo, or slogan is a crucial decision. Trademarks are powerful tools that identify the source of goods or services and protect...more

Smart & Biggar

Protecting your brand: best practices for trademark record keeping in Canada

Smart & Biggar on

While all brand owners desire to protect their trademarks, many do not regularly create or maintain detailed records of their use of their marks. A best practice that may pay dividends for your business, and help to protect...more

Knobbe Martens

Sunkist Squeezes Out a Win and Kisses Kist Goodbye!

Knobbe Martens on

SUNKIST GROWERS, INC. v. INTRASTATE DISTRIBUTORS, INC. - Before Prost, Taranto, and Stark.  Appeal from the Trademark Trial and Appeal Board. The TTAB incorrectly found that similar trademarks created distinct commercial...more

Foley & Lardner LLP

Five Compliance Best Practices for … Customs Intellectual Property Rights

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As an accompaniment to our biweekly series on What Every Multinational Should Know About various international trade, enforcement, and compliance topics, below find an update to our “Five Compliance Best Practices” series,...more

Jaburg Wilk

Maintaining and Protecting Your Trademark Rights After Registration

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Securing a federal trademark registration is a major milestone—but it is not the end of the journey. To keep your rights strong and enforceable, you need to maintain the registration and actively protect the mark in the...more

Weintraub Tobin

(Podcast) The Briefing: Trademark Basics – Protecting Names, Logos, and Brands in Entertainment

Weintraub Tobin on

From podcast names to iconic sounds, trademarks shape the entertainment world. In this episode of The Briefing, Scott Hervey and Richard Buckley break down what trademarks are, how to get one, and why creators must protect...more

Vorys, Sater, Seymour and Pease LLP

From Seed to Strategy: Intellectual Property Protection for Cannabis Brands

The cannabis industry has experienced consistent growth over recent years, leading to substantial investment and an increase in the industry’s commercial relevance. This momentum shows no signs of slowing down, as states...more

Weintraub Tobin

The Briefing: Trademark Basics - Protecting Names, Logos, and Brands in Entertainment

Weintraub Tobin on

From movie titles to podcast logos, trademarks are everywhere in the entertainment industry. But how do you get one—and what does it actually protect? Weintraub attorneys Scott Hervey and Richard Buckley talk about the...more

Walkers

Navigating Bermuda's new Trade Marks Act: What you need to know

Walkers on

Bermuda's new trade mark legislation has come largely into effect, significantly modernising Bermuda's existing trade mark laws. The law introduces a new broader definition of "trade mark", providing scope for a wider...more

IR Global

Rethinking Legal Strategy for Startups and Scaling Companies

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Building a business is like building a house. If the foundation is weak, everything eventually crumbles. That's how Steven Weigler, founder and managing attorney of EmergeCounsel, and a 5-year trademark Super Lawyer,...more

Mayer Brown

Key Court Decisions: Functional and Generic Trademarks

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In this episode of The Upper Brand, Richard Assmus, Kristine Young, and Christa Cole delve into key court cases that have shaped trademark law. They explore the intricacies of functional and generic trademarks, with insights...more

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