News & Analysis as of

Trademark Registration Trade Names

Husch Blackwell LLP

Delaware Overhauls DBA Process

Husch Blackwell LLP on

On February 7, 2025, Delaware House Bill 40, which amends portions of the Delaware Code dealing with the registration of trade names (DBAs) in Delaware, was signed into law by Governor Matt Meyer. ...more

International Lawyers Network

Katy v Katie: The Importance of Reputation and Early Brand Protection

Pop star Katy Perry has successfully appealed a Federal Court ruling over the use of an Australian designer’s trade mark registration for the words KATIE PERRY. The recent decision by the Full Court of the Federal Court...more

Miller Nash LLP

[Webinar] How To Protect Your IP by Avoiding Common Trademark Mistakes - January 22nd, 9:00 am - 10:30 am PDT

Miller Nash LLP on

If you're looking to safeguard your brand and avoid costly errors in the world of trademarks, this session is a must-attend. Our experienced speakers will guide you through the essential steps to protect your intellectual...more

International Lawyers Network

Make Your Mark On History: Connecting Tradenames To Landmark Events, People & Places

The phrase “make your mark on history” is a commonplace one with several meanings and connotations. It is one offered at many high school and college commencement speeches as an exhortation to graduates to have an impact...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - June 2019: A Coexistence Caveat for Junior Users

Many trademark disputes are resolved by coexistence agreement – a contract whereby two trademark owners agree to use similar trademarks, but with certain limitations in place to avoid a likelihood of confusion in the...more

Butler Snow LLP

Franchisee d/b/a Franchisor’s Trademark: The Fictitious Name Registration

Butler Snow LLP on

The fictitious name, also known as the d/b/a, doing business as, trade name or assumed name. Every franchisee uses one and, in almost all cases, it’s the franchisor’s trademark. And while it may be considered “fictitious,”...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

New Year Trademark Audit: A Time for Reflection and Renewal

The start of a new year is a natural time to audit your company's brand assets to make sure they are being appropriately used and protected. These audits can take different forms, but the core analysis involves a review of...more

Foley Hoag LLP - Trademark, Copyright &...

Trademark Strategies for Start-Up Companies

Most innovative start-up companies appreciate that a sound patent strategy is critical to success in the marketplace, and in making the company attractive to investors and future acquirers. But they overlook the importance of...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Upcoming Changes in Canadian Trademark Law

Canada has amended its Trademark Law, and although the amended Law's effective date is not yet known, brand owners can expect three significant changes to Canadian trademark law practice. First, to U.S. brand owners...more

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