News & Analysis as of August 31, 2025

Brand

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

PODCAST: PODCAST: Williams Mullen's Trending Now: An IP Podcast - Cease and Desist Letters: Protecting Your Intellectual Property...

Williams Mullen on 7/25/2025

On this episode of Trending Now – An IP Podcast, Carmelle Alipio and Janet Cho discuss one of the most effective tools for enforcing intellectual property rights: the cease-and-desist letter. They break down the essentials,...more

Understanding the Basics: What are Trademarks and Service Marks?

Whiteford on 6/7/2024

In the realm of professional associations, establishing a strong and recognizable brand is crucial. Trademarks and service marks are essential tools that not only protect your association's brand but also enhance its...more

Protecting Brands in the Age of AI

Fenwick & West LLP on 11/16/2023

The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more

Search first!

Tarter Krinsky & Drogin LLP on 9/12/2023

There once was a company named Zotz, Which created toys for tots, The newest toy, named Ketter™, Recalled after a cease and desist letter, Oh my, no trademark search, CEO Zotz? First published in Inside magazine,...more

Considering Your Audience for Cease-and-Desist Letters

Kohrman Jackson & Krantz LLP on 4/7/2023

So, you’ve identified a party infringing on your brand’s intellectual property rights, and in response, you issue a cease-and-desist letter to the infringer. What you say in that letter is just as important as how you say it....more

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