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Trademarks › Descriptive Trademarks › Arbitrary Marks

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Jaburg Wilk

Understanding Trademark Distinctiveness: The Spectrum of Protection

Jaburg Wilk on

In trademark law, distinctiveness is key. The more distinctive a mark, the stronger its legal protection—and the easier to register and enforce the mark. Trademark law classifies marks along a spectrum of distinctiveness,...more

Vicente LLP

How to Choose a Trademark for Your Cannabis Brand

Vicente LLP on

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly evolving sectors such as...more

Foley & Lardner LLP

Brand Selection Primer for Emerging Healthy F&B Companies

Foley & Lardner LLP on

Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a...more

Tarter Krinsky & Drogin LLP

Don’t Be Descriptive, Be Creative!

Tarter Krinsky & Drogin LLP on

There once was a company named Zotz, Which created toys for tots, Let’s use “Robotoy,” Zotz declares, File at once, Lawyer Zares, Months later, Zotz is dejected, Too descriptive, trademark rejected. First published in...more

Buckingham, Doolittle & Burroughs, LLC

Not all trademarks are created equal

Buckingham, Doolittle & Burroughs, LLC on

Not all trademarks are equal in strength and the scope of exclusive protection they are afforded. The strength of a mark is determined based on the mark’s ability to be distinctive of the of goods and services offered under...more

Carlton Fields

The Game of the Name: Choosing a Trademark for Your Video Game

Carlton Fields on

Back to Basics: A Primer on Intellectual Property Rights in Video Games - It is often said that the most important asset to any video game company is its "IP," or intellectual property. The reason for this is not...more

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